Do you worry about the competition? In the Age of the Customer, an obsession with the competition can result in an unfortunate and dangerous condition Blasingame calls the "Customer? What Customer?...
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For a small business to find success in The Age of the Customer, Naisbitt’s Razor must be at the heart of your business strategy: “The more high tech we have, the more high touch we will want.”
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Small business survival in the post-analog, post-pandemic marketplace requires you to complete your business's digital transformation to stay relevant to your customers.
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The coronavirus pandemic has contributed to redefining the value proposition by accelerating e-commerce expectations by five years. Is your business ready for the new Moment of Relevance?
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Your success in the New Regular, post-pandemic economy will be determined by how well you manage the intersection of the two binary codes: high tech AND high touch.
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Business owners on Main Street are experiencing a New Normal because the coronavirus pandemic moved their cheese. If you plan to be in business in 2021, you'll need to make adjustments based on new...
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Beyond what your small business customers need, there are things they also want. Your success depends on discovering what that is, deliver it, and charge for it.
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For a small business, being competitive is still essential. But in The Age of The Customer, relevance is a Customer’s prime expectation. Is your company ready?
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For most of the 20th century, Americans enjoyed what Jim Blasingame calls The Golden Age of Customer Service. Sadly, based on recent research, it appears we're in the Plastic Age.
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Remember Blasingame's Law of Difficult Customers and don't put your business in jeopardy by not charging customers what their level of service requires, whether it’s delivered to a customer who’s a...
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