Pam Danziger

Pam Danziger

Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.

Interviews with Pam Danziger»See allInterviews RSS Feed

Pam Danziger joins Jim Blasingame to discuss why the post-pandemic retail sector will be heavily influenced by the outdoor living surge that will occur after over a year of lockdowns.
Pam Danziger joins Jim Blasingame to discuss hiring and training employees to engage customers so they will come back after the first visit is one of the most crucial steps in successfully operating a retail business.
Pam Danziger joins Jim Blasingame to reveal that any Main Street retailer intending to survive in 2021 and beyond will have to come to terms with doing whatever is so customized that only a small business can do, and a giant like Amazon can’t.